Make Some Noise! (2023)

This project was an excercise revolving around the creation of an abstract graphic mark derived from a word that would serve as the basis for both a logo and the creation of a brand. Since the word in question is "bat", the design incorporates winged imagery and sound motifs which reference echolocation. Easy to picture it representing a music company that branches out into nightclubs, no?

Taking inspiration from the wallpaper of Disney's Haunted Mansion, my goal was to create multiple faces that can be seen through closer inspection of the design.

Originally, the bats were all going to be blue. However, I found that the contrasting color palette of red and blue created the impression of intense temperature spikes. This can symbolize either blaring music or a more soothing melody.